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Featuring leading speakers from within and outside of the Industry, the Content Sessions bring you actionable and inspiring insight delivered on trends, opportunities, skills, best practices and personal growth; providing you with the means to inspire innovation, leadership and growth for you and within your own organization. Please visit frequently to see the details as they are added.

Sunday, April 3

Matthew Luhn

Opening Keynote: Storytelling For Business
6:00pm – 6:45pm


Storytelling is the #1 business skill necessary to connect, motivate, and lead people in today’s world. Stories compel us to engage in experiences, learn lessons, and define our values and ourselves within our organization. Matthew Luhn, a 20-year Pixar story veteran, brings his experience creating and developing 10 blockbuster films at Pixar, and provides practical strategies that teach and inspire people and teams to connect more effectively with audiences on an emotional level. Matthew uses the power of storytelling to bridge the gap between business and heart, driving your story toward one unforgettable selling point.


Matthew Luhn
Top Creativity Keynote Speaker, Director, Former Lead Storyteller and Animator at Pixar Studios

Matthew Luhn is an accomplished storyteller, instructor, motivational keynote speaker, and story consultant, with over 20 years’ experience creating stories and characters at Pixar Animation Studios. Alongside his story work in Hollywood, Matthew works with Fortune 500 companies, entrepreneurs, and other professionals how to craft and tell stories that bridge the gap between business and heart to build stronger brands and business communication.

Matthew’s most recent clients include Adidas, Target, Coke, Procter and Gamble, Facebook, Warner Brothers, Sony, and Google.

Matthew’s story credits include Toy Story, Toy Story 2, Toy Story 3, Monsters Inc., Monsters University, Finding Nemo, UP, Cars, Ratatouille and other films currently in development.

With over 20 years experience creating and developing dozens of films, TV shows, and video games, at Pixar, The Simpsons, ILM, and other studios, Matthew Luhn knows what it takes to create memorable stories with enduring characters. From filmmaking to business, Matthew’s story talks are beneficial to anybody wanting to improve their story skills, or learn the persuasion of great storytelling. In Matthew’s story seminar, he will share his process for creating new ideas and characters, how to develop great stories and story structure, and how to realize your story ideas from script to storyboards to finished product.

Monday, April 4

Bruce Ford from Lodging Econometrics

Peer Panel: Hotel Development, Transaction, and Economic Trends
1:30pm – 2:15pm


With more than 26 years of lodging industry experience, Bruce Ford of
Lodging Econometrics (LE) will offer his perspective on where we stand in the lodging real estate cycle and how it will affect your business. All insights are drawn from research that is originated by the LE Market Intelligence Team, who gathers information from all over the world.

LE’s skilled consultants work with and build customized Business Development Programs for many hotel suppliers that identify new business opportunities, provide the contact information needed to reach decision-makers, and accelerate their product and service sales. Q&A will be part of the presentation and available during the conference.


Bruce Ford
Senior Vice-President and Director of Global Business Development

Bruce is a recognized expert in lodging market intelligence and development trends, with in-depth knowledge of global markets and brands. Since 1995 he has collaborated with most of LE’s global client base and has helped them develop sales strategies and market penetration programs necessary for their success.

Bruce identifies new construction and product replacement opportunities for vendors looking to increase their product distribution in the lodging industry and new construction and potential brand conversion opportunities for franchise companies looking to accelerate their brand growth.

Bruce is a featured speaker on global real estate trends at several industry conferences worldwide, including the Annual Lodging Conference in Phoenix, AZ, the International Hotel Investment Forum in Berlin, Germany, and the NYU Investment Conference in New York. He has appeared as an industry expert on many various hotel development and real estate panels throughout the world over the course of his career. In addition, he has served on the Allied Member Executive Committee within the American Hotel & Lodging Association (AH&LA) and is a member of America’s Lodging Investment Summit (ALIS) committee where he plays a role in the selection of the “Development Project of the Year” award singling out the most outstanding achievement in hotel construction and design in the country.