Innovating the In-Store Experience for Fashion Retail
Robyn Benincasa
World Champion Adventure Racer & New York Times Best-Selling Author
Inspired by a Fast Company Magazine article entitled Extreme Teamwork, which featured Robyn’s team of World Champion adventure athletes as well as “Winners” from all walks of life, Robyn’s keynote outlines the common traits, attitudes and mindset of the world’s most consistently high performing leaders in their eternal pursuit of world class results.
Tom Koulopoulos
Founder, Delphi Group and Author
E-commerce is often seen as pitting the offline world of brick and mortar stores against the online world of mobile, social, and the pervasiveness of the Internet. This zero-sumo game is folly, pitting one channel experience against the other and taking our focus off of the most important part of serving and retaining customers – creating engaging and consistent behaviors that reinforce the value of a brand across all channels. In this tour-de-force keynote Tom explores the importance of a connected and continuous experience from brick and mortar to online to virtual and augmented reality. He’ll challenge you to avoid being held hostage by the legacy of the past and instead to re-envision the way you can eliminate the friction of customer interaction and increase its value. This is not a perspective that is decades away, it’s here today. Millennials are increasingly shaping expectations and behaviors in ways that will set a new bar for every retailer. Retailers that respond will build disruptive new business models that create new opportunities. Those who do not will be forced into an unenviable race to the bottom of the margin battle.