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Innovating Healthcare Planning, Design,
Construction and Engineering

Featuring leading speakers from within and outside of the Industry, the Content Sessions bring you actionable and inspiring insight delivered on trends, opportunities, skills, best practices and personal growth; providing you with the means to inspire innovation, leadership and growth for you and within your own organization. Please visit frequently to see the details as they are added.

monday, september 14

Doug EricksonDouglas S. Erickson, FASHE, CHFM, HFDP, CHC

CEO of Facilities Guideline Institute (FGI)
Facility Guidelines Institute

1:10pm – 1:40pm

ViewPoint Presentation: FGI Emergency Conditions Guidelines


In March of 2020, the Facility Guidelines Institutes Board of Directors implemented a new project to develop a White Paper and new Guidelines on Emergency Conditions. The first of these two products contain best practices, case studies, lessons learned and recommendations for addressing weather and man-made events which may have an impact on the health and residential care physical environment. The second product will be design and construction requirements of facilities to assist health and residential care organizations manage during emergency conditions.


Douglas S. Erickson, FASHE, CHFM, HFDP, CHC
CEO – Facility Guidelines Institute
Senior Advisor, Health Care – Specified Technologies, Inc.

Mr. Erickson has expertise in healthcare facilities planning, design, and construction with more than 44 years of industry experience, including experience as a healthcare facility manager, consultant, an authority having jurisdiction, and the principal advocate representing the American Hospital Association (AHA)/American Society for Healthcare Engineering (ASHE) membership on national codes, standards, and built environment committees.

He has represented AHA/ASHE membership on over 15 NFPA Technical Committees in the course of the past 26 years and is the immediate past chair of NFPA 99 (Health Care Facilities Code) and NFPA 110 (Emergency Power Supply Systems.) Doug is also the chair of the Clinical Subcommittee of ASHRAE Standard 170 (Ventilation in Healthcare Facilities).

Mr. Erickson currently serves as the CEO of Facility Guidelines Institute (FGI), a not-for-profit organization responsible for producing the Guidelines for Design and Construction of Health Care Facilities and whose mission is to produce consensus-based guidelines in healthcare. He is a founding board member of FGI and has had a leadership position with the Guidelines since 1985 and a committee member since 1978. Doug currently chairs the 2018 edition and was the chair of the 2014 and 2010 editions and vice-chair of the 1987, 1992/92, 1996/97, 2001 and 2006 editions.

He earned his Bachelor of Science in aerospace engineering at the University of Illinois/Champagne-Urbana and is the past Deputy Executive Director of ASHE; Director of Planning, Design and Construction for the AHA; and the Director of Engineering for the Joint Commission in Chicago, IL. Mr. Erickson was also selected for ASHE’s highest membership award in 2013 – The Crystal Eagle.

tuesday, september 15

Roy SpenceRoy Spence

Cofounder & Chairman, GSD&M/Cofounder & CEO, The Purpose Institute

5:00pm – 6:00pm

Keynote: The Power of Purpose in Business and in Life


Roy Spence
Cofounder & Chairman, GSD&M/Cofounder & CEO, The Purpose Institute

Roy and his partners, right out of The University of Texas at Austin, built GSD&M from scratch into a purpose-based marketing, advertising and idea machine – building iconic brands like Southwest Airlines, Don’t Mess with Texas, The PGA Tour, Walmart, The United States Airforce, Goodyear, American Institute of Architects and DreamWorks. Roy has always held a deep belief that purpose-inspired marketing can be a force for good. He and his partners are always the first to donate time and talent, creating powerful PSAs when disasters hit America like 9/11 and Hurricane Katrina as well as creating an historic moment by getting all the former US Presidents to create a 30 second PSA when Hurricane Harvey and Irma hit in 2017. He is now on a mission to use the power of purpose-based marketing to bring America together on higher ground and begin putting the US back into USA.
Inducted into the American Advertising Federation Hall of Fame, named “Adman of the Century” by Texas Monthly magazine, Distinguished Alumnus of the University of Texas at Austin, The University of Texas McCombs School of Business Hall of Fame and Lyndon Baines Johnson Foundation board member.